Lead PartnersTRUE REVENUE PARTNERSHIPS Apply free →

Yes, this is a Google Doc. No funnel tricks: what we're building, what you get, and the one thing we hope for in return.

100% free · Nothing up front · No commission back to us

I'll Get You New Leads and Sales. You Pay Nothing. And When You Send Us Clients, You Get Paid.

A free offer built to put cash in your pocket, and I'll never ask for a dime back. It sounds too good, so here's exactly why I'm doing it.

Apply to be a Lead Partner → See everything you get ↓

“It's a great funnel.”Andrey, after going through it

Let me be straight with you

We're building our affiliate program, out in the open

Our business is helping companies grow with affiliates, referrals and partnerships. We build a Partnership Revenue System into a business: a consistent way to turn relationships into revenue, so new clients come from other businesses instead of from ads.

So we're doing the exact same thing for ourselves. We eat our own dog food. If we can't build a partner program for us, we have no business building one for you.

And to build it, I need partners. Not a handful. An army of agencies, consultants, coaches and business owners who like what we do and tell people about it.

Most affiliate programs do it backwards.

They hand you a link, promise a commission, and hope you'll sell for them.

We flip it. We make you money first, with the same system we sell. Then, when people ask how you're doing it, you send them to us, and you get paid when they sign.

Your results are the best advertising we could ever buy, and they cost us less than ads. You get new leads and new clients. We get partners who've seen it work with their own eyes. Everybody wins, and nobody pays up front.

What we believe

AI should make businesses stronger, not smaller

There's a lot of fear right now that AI is coming to replace jobs and hollow out businesses. We think it's the opposite, and we're on a mission to prove it.

No matter how good AI gets, it will never replace the learned wisdom of an industry veteran: the experience, the intuition and the unspoken understanding that make the best people irreplaceable.

So we use AI for what it's good at: the research, the data, the follow-up and the remembering. And we put people at the center: the experts, the relationships, and the introductions between businesses that should already know each other.

What we actually do

We turn the businesses around you into a revenue channel

We build revenue partner relationships into our clients' businesses. We show them how to connect with businesses that are complementary and adjacent to what they do, and how to turn those relationships into real revenue: how to share, swap, co-promote, and actually make money from them.

We partner with companies, agencies, consultants and business owners to build referral systems that bring in new clients without paying for ads, and we connect those businesses to each other along the way. The full picture is in Revenue Partnerships 101.

The machine you get to use

We're not offering you a course

We're opening up the system we already run for ourselves:

Our lead dataThe data tools and lead providers we subscribe to cost thousands of dollars every month. We already pay for them. You don't.
10,000 / dayCold email capacityOur Instantly setup. We'll help you set it up in your own portal, your own way, or run it with you.
10 to 20 / weekLinkedIn appointmentsThat's what our LinkedIn agents book for us. We'll put the same approach to work for you.
An audienceOur email list and social channels, starting with your interview in The Expert Series.

How it works

Four steps, and you get leads at the first one

STEP 1

Your Expert Series interview

We interview you for 20 to 30 minutes about what you've learned in your field, send the polished video to our email audience, feature it on our social channels, and help you share it with yours. New people see you right away.

See The Expert Series ↗

STEP 2

Your referral market, mapped

Your interview page becomes the link you send people. Then we map your partner categories from 339 partner types, with the strategy and the messaging for each, so you know exactly who could be sending you business.

Try the map now →

STEP 3

Your own outbound lead generation

We help you run outbound to those partners and to your buyers, with our data, our sending capacity and our LinkedIn approach. In your portal or ours, your call.

STEP 4

It spreads, and you get paid

We make warm introductions both ways, and the interview keeps working for both of us. When people ask "what are you doing, and how?", you send them to us, and you earn on every one who signs.

You get new leads without paying for ads, and you watch the whole system work for you.

Apply free →

Pick how you partner

Do one of these, or all of them

You're free to keep doing exactly what you're doing, and do it better.

Be an affiliate

20% to 50%

Like what we do? Tell people about it. When someone you refer becomes a client, you earn 20% to 50%.

Resell our service

Add the Partnership Revenue System to what you already sell, under your own offer.

Use us as your support team

Agencies and consultants: use us for support services for your clients. You keep the relationship; we help deliver.

Be an evangelist

Help us show that AI can grow businesses instead of replacing the people in them.

Everything you get as a Lead Partner

New leads first. Questions later.

What it costs you$0

Apply to be a Lead Partner →

Rather start with the interview? Book your Expert Series interview ↗

So what's the catch?

There isn't one.

The one thing I'm hoping for: if you like what we do, tell people.

If it works for you, you'll want to. If it doesn't, you've lost nothing but a conversation.

This is for you if…

  • You run an agency, consultancy or coaching business and want more ways to grow your clients.
  • You own a business with real customers and a real network.
  • You'd rather grow through relationships than keep paying for ads.

It's not for you if…

  • You want a link to spam. We build relationships, we don't blast lists.
  • You won't follow through. We put real work into every partner and want partners who do the same.

Takes two minutes

Apply to be a Lead Partner

I read every application myself. Tell me a little about you and how you'd like to work together, and I'll get back to you personally with your next step: booking your Expert Series interview.

Lead Partner application

How you'd like to partner (pick any)

Questions

Before you apply

Is it really free?

Yes. No fee up front, nothing later, and no commission back to us on the business we help you win. No card, nothing to sign.

How much do I earn when I refer someone?

Anywhere from 20% to 50% of what the client pays us. We'll confirm your rate and how referrals are tracked and paid on your kickoff call, before you send anyone.

So how do you make money?

From the businesses that hire us to build their own Partnership Revenue System. The best way for them to find us is through people who've seen it work. That's you.

Do I have to promote you on a schedule?

No. There's no quota. Tell people about us when it fits, and send the ones who need it our way.

I run an agency. Can I use you for my clients?

Yes. Resell it under your own offer, or use us as the support team behind your clients' partner programs. You keep the client relationship.

What if I want my own outbound system built for me?

We can set it up for you. See the ways to work together on Enrollment, or just ask on your call.

What does "active affiliate" mean?

Someone who's actually telling people about us and sending business our way. Active affiliates get a dedicated Slack channel with full support.

To the partners who help us prove it,
Justin

P.S. If you do nothing else, book your Expert Series interview. It costs you 20 to 30 minutes, puts you in front of our audience, and gives you something worth sharing with yours. No charge, no upsells, nothing hidden.

True Revenue Partnerships · Apply · The Expert Series · Revenue Partnerships 101 · Map your market · Enrollment